Out There empowers business owners and marketing leaders to step off the beaten path and ditch conventional marketing strategies. Armed with bold ideas and tailor-made navigation, they help brands stay ahead of the pack.

The Challenge

Our cooperation started with the idea of a logo that embodies their mission of excellence, looks premium and feels evergreen. We wanted to create something that communicates their out-of-the-box thinking and has a fresh and modern look.

The Expedition

After a quick brief session, I got to work on my tried and tested work process, I divided the process of logo creation into 4 equally important sections.

Once the initial drafts were locked and loaded, I shipped off the logo concepts to the crew at Out There. They chose their absolute favorite direction.

After a few rounds of brainstorming, we nailed down the final typography and the core geometry of the logo.

Next up was the color palette. This is where I tossed a few vibrant, high-energy color options into the mix. The shades had specifically chosen to reflect a brand that loves coloring outside the lines.

But as we were putting the finishing touches on the colors, something kept nagging at me. I felt like the design needed an extra spark to truly pop off the screen. That’s when it hit me: the letter "E" wasn’t the ultimate vessel to showcase that "out-of-the-box" mindset. By twisting and playing with a subtle 3D perspective, I could make it literally leap out at you.

And right there, the final version of the logo was born.

The Final Stretch

With all the pieces of the puzzle locked in, there was nothing left to do: I put the final polish on the logo, packed up all the pristine final exports, and put together a sleek style guide to make sure Out There is fully equipped for the adventure ahead.

The Trophy Room

Little after finishing the project, this logo competed in the Hungarian Logo Award 2024 competition. The result? It got officially selected to be one of the absolute best logos in Hungary in that year.

It was a massive honor. Not only did it put a huge smile on my client's face, but having an internationally acclaimed jury give it a nod proved that this expedition truly was successful.